Designed to Question the Norm
At D-FY.IT, we set out to do things differently. Founded in 2025, our mission is simple: strip away the unnecessary and build gear that performs — anywhere, anytime.
It all started when Alex, a lifelong outdoor enthusiast, moved to a rainy country and couldn’t find a backpack that was truly waterproof and stylish enough for everyday use. After testing and being let down by one bag after another, he decided to create a better solution himself.
What followed was over a year of development, testing, and refinement — resulting in D-FY.IT 1, a minimalist, waterproof backpack that meets the demands of modern professionals, commuters, travelers, and explorers alike.
We’re a small, independent Swiss brand with big intentions: to create gear that moves with you and stands up to real-world conditions. Whether you’re navigating city streets, catching a flight, or chasing trails after work, our products are built to keep up.
We may be new, but we're uncompromising. Every detail of our first release has been considered, tested, and built for reliability from day one. This is just the beginning. Join us as we build a brand shaped by real needs, real feedback, and a relentless desire to challenge convention.
Our Purpose
Empowering Active Lifestyles with High-Tech Simplicity
We build tools that support motion — durable, waterproof, and made to perform across environments.
Our Mission
To design and produce innovative, waterproof bags using advanced materials and minimalist design — supporting modern professionals who demand both function and form.
Our Vision
To be the go-to brand for professionals and explorers seeking waterproof, versatile, and sustainably built backpacks that keep up with their lives.
Ethics and Sustainability
We believe great gear should never come at the cost of people or the planet. That’s why we design for durability, minimize our logistics footprint, and work with trusted suppliers who follow fair labor practices. Our main manufacturing facility undergoes regular inspections to ensure ethical working conditions.
We don’t chase trends or overproduce. We build what lasts.